Guest Lecture: "How AI Is Changing Marketers - and How to Build a Career in Marketing Because of It"

International European University invites higher education students of specialty D5 (075) “Marketing” and all interested professionals to an open guest lecture dedicated to the most актуal transformations in the field of digital technologies.

On February 25, 2026, at 12:10, as part of the practical training of future specialists, Anton Voroniuk - co-founder of the Internet Marketing Academy WebPromoExperts and an expert practitioner with many years of experience in implementing innovations - will deliver a lecture titled: «How AI Is Changing Marketers and How to Build a Career in Marketing Through It».

During the lecture, the expert will provide a detailed overview of the mechanisms for integrating artificial intelligence into professional activities and will cover the following aspects:

how AI can free up to 15 hours per week from marketing routine tasks;

who an AI marketer is;

what prompt engineering is and how to move from it to AI agents;

25 AI tools for marketers.

This lecture is a unique opportunity within the educational process of IEU to learn how artificial intelligence is transforming the modern labor market and what new career opportunities are opening up for specialists who master AI tools.