Representatives of the Educational and Research Institute “European Business School” of the International European University held a working meeting with Iryna Lylyk, CEO of the Ukrainian Marketing Association, and Maryna Volynchenko, marketer at the internet agency Webpromo 
During the meeting, the parties discussed areas of cooperation within the implementation of the educational and professional program of the first (Bachelor’s) level of higher education in specialty D5 “Marketing” (075 “Marketing”).
Special attention was paid to:
cooperation with external stakeholders and employers; involvement of industry practitioners in the educational process; updating the content of academic disciplines in accordance with current market trends.
The purpose of the partnership is to ensure that educational programs meet the needs of the business environment, to develop students’ practical competencies, and to train competitive professionals.Such cooperation enables IEU to effectively integrate real business experience into the learning process, significantly strengthening the practical component of education. By joining efforts with market leaders, we ensure high-quality education and foster relevant competencies, opening the way for students to build successful careers and confidently start in the modern business environment 
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