We invite you to the public lecture!
Date: October 31, 2024
Time: 12:10 p.m.
Online (Google Meet)Friends, we would like to announce the public lecture held by Olha Panchenko, PhD, Associate Professor at the Department of Management, Finance and Business Administration, as part of the Introduction to the Marketing Specialty.
Topic: Information Support of Marketing Activities.
The lecture will focus on:
1. Legal regulation of marketing activities in Ukraine – we will examine basic laws and rules governing this sector.
2. Activities of the Industrial Advertising Gender Committee – we will discuss the importance of gender equality in advertising and marketing.
3. Compliance marketing – we will reveal the requirements that should be taken into account before launching advertising campaigns.
4. Interaction between GDPR and marketing – we will realize how data protection affects marketing strategies.
5. Essence, types, and rules of presentations – we will find out how to prepare and present our ideas.
6. Non-formal education and professional certification of marketing experts – we will talk about the development and advanced training in marketing.
This lecture will be an excellent opportunity for everyone interested in marketing to acquire new knowledge and ask questions to the expert!
Join at the link: https://meet.google.com/nuu-ivmj-fxb
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