On October 24, 2024, IEU hosted an extremely interesting lecture. We had a unique opportunity to meet with Mariia Lypiatska, the Head of BRAND UKRAINE, who gave the lecture on the topic: The Brand of Ukraine. Perception of Our Country in the World and Lovemark Projects by BRAND UKRAINE.
What did we talk about?
The lecture became a true discovery for second-year students as part of the Destination Marketing course. Mariia shared her experience in creating and promoting the Ukrainian brand at the international stage. We have found out how our country is perceived abroad, what stereotypes are existing, and how to change them.
One of the key aspects of the lecture was lovemark projects implemented by BRAND UKRAINE. It is not just marketing campaigns but real emotional relations established between the brand and consumer. Mariia provided examples of successful projects that helped enhance the awareness of Ukraine worldwide and strengthen a positive image of our country.
We express our gratitude to Mariia Lypiatska for her incredible lecture and inspiration! We gained valuable knowledge to be used in our future professional activities.
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