An artist, a designer, the winner of the Andy Warhol Award for contribution to the development of Ukrainian and world culture.

Topic of the meeting: Creation of one’s own style, image and its promotion on the market.

The issues of creating one's own brand, developing its appearance and increasing purchasing power by introducing new techniques and innovative opportunities were considered at the meeting. The system of visual and verbal identification in branding, creation of a unique and an individual style, possibilities of visualization to increase the demand for goods were analyzed. The possibilities of additional contents and functionality of a product, emotional perception of a buyer and perspective directions in the promotion of goods on the market and increase of its life cycle were discussed.